This webinar explores how destinations, producers, and experience providers in the Baltic Sea Region can transform strong local ingredients into compelling food tourism products that attract visitors and strengthen regional identity.

The session features global and regional experts offering practical insights, inspiring examples, and peer-to-peer learning opportunities. Participants will gain tools for developing market-ready experiences, building collaborative networks, and positioning their region as a distinctive culinary destination.

The agenda 

Opening remarks – Anna Rinteinen, Tourism Specialist, Rural Women’s Advisory Centre of Eastern Finland

From local ingredients to market-ready food tourism – Erik Wolf, Founder and Executive Director, World Food Travel Association 

Food tourism development in tourism networks – Sari Kasvi, Project Manager, Travel industry internationalization, coaching and tourism marketing, BusinessOulu

Taste Estonia - Building a Strong Food Tourism Destination – Helina Andruškevitšus, Food Tourism Manager, Visit Estonia

DMO Visit Tallinn food sector support and development – Hele Lõhmus, Tourism Development Project Manager, Visit Tallinn

Estonian Wine Trail: Developing a Unique Culinary Journey Across Estonia – Gregor Alaküla, Owner, Valgejõe Veinivilla

Tartu County Food Region 2025: Showcasing Local Flavours and Innovation – Karl Pajussaar, Chef and Owner, Gastronomist

The session will conclude with a discussion and Q&A.

Organised by ProAgria / MKN Itä-Suomi: The best local to your tables project, in collaboration with World Food Travel Association, BusinessOulu, Visit Estonia, and Visit Tallinn.

If you have any questions before the event, feel free to contact us.

Anna Rinteinen, tourism specialist anna.rinteinen@mkn.fi